WELCOME TO A new year!  2010.  Sheesh!  Is it just me or does simply saying 2010 sound futuristic?  Face it.  The “future” is today. We are seeing promises of tomorrow become mainstream realities. If you don’t believe me, just go see Avatar 3D Imax or make a purchase at an Apple (computer) store…or go for a drive.

We are now entering a new era of driving where technology is taking an increasingly larger role in getting us safely to our destination. It’s all about ITS or Intelligent Traffic Systems. If you haven’t yet heard the term, I suggest you say it now a few times to yourself, because before the year is over, it will become a commonly used idiom for most Americans.

Given its relative newness, the term ITS has yet to be firmly solidified within the marketplace and so its currently being used for a fairly wide range of traffic management-related implementations. At the recent World Congress and Exhibition on Intelligent Transportation Systems and Services held this past September, the term was used to describe among other applications:

• Synchronized traffic lights coupled with active displays that tell drivers the optimal speed they should be traveling.
• In-car responder systems that notify emergency personnel of traffic accidents.
• Variable message signs that work with street sensors to instruct drivers of traffic accidents ahead, current drive times to various locations or alternative route suggestions. 
• Speed cameras that automatically record the license plate of traffic law violators.
• Instant drive-by toll collection technology.
• Emergency vehicle detectors that recognize approaching police cars, ambulances and fire trucks and automatically adjust traffic lights to give these vehicles the right-of-way.

As you can see from these examples, some ITS implementations are certain to cause controversy. In fact, the rapid increased interest in the technology is receiving support in the U.S. from various homeland security-related organizations that see a potential use of ITS for both surveillance and as a way to quickly and easily evacuate citizens in the event of an emergency.

Unclogging gridlock with Intelligent Traffic Signs

Information Display Company has already taken a leading role in marrying its display expertise with ITS technology. It is one of the first companies to offer traffic light synchronization displays and variable message signs. They are also working closely with others to adapt their radar display know-how with traffic monitoring systems. The result will be solutions that give motorists real-time information that will help them reach their destinations as quickly and safely as possible.

Stay tuned for updates.