Truckee California, Atlanta Georgia and Winnipeg, Canada are a few of the latest cities to deploy radar speed signs in a big way. The growing acceptance of these traffic-calming displays is particularly noteworthy given the correlating decline in the popularity of speedbumps and radar speed cameras.

radar speed signs' increasing popularity

According to Sam Katz, the mayor of Winnipeg, their recent installation of seven solar-powered radar speed signs is “anything but a cash grab,” – one of the major concerns of Winnepeg citizens opposed to speed cameras. Studies show that radar speed signs are highly effective at slowing cars without being obtrusive or financially threatening (spelled t.i.c.k.e.t). Katz made it clear that none of the new displays will take pictures or be used to issue tickets.

In California, the city of Truckee took advantage of funding provided by the federal Safe Routes to School program to buy and install six flashing crosswalk signs and radar speed signs. The displays are being permanently mounted along a busy school route and are intended to be operational in time for the 2010-11 school year.

And then last year, residents of Wildwood, Georgia, a city just North of downtown Atlanta, used the data collected by a radar speed sign to convince local police that there was a major speeding problem around their local school zones. Surprising to many who analyzed follow up data, that the majority of speeders were local residents. This, however, coincides with findings of numerous traffic-calming studies and highlights one of the key reasons radar speed signs work so well. Most speeders are just distracted drivers. Radar speed signs are an unobtrusive way to redirect driver attention to their current driving conditions. And that doesn’t require photos or ticketing.

WELCOME TO A new year!  2010.  Sheesh!  Is it just me or does simply saying 2010 sound futuristic?  Face it.  The “future” is today. We are seeing promises of tomorrow become mainstream realities. If you don’t believe me, just go see Avatar 3D Imax or make a purchase at an Apple (computer) store…or go for a drive.

We are now entering a new era of driving where technology is taking an increasingly larger role in getting us safely to our destination. It’s all about ITS or Intelligent Traffic Systems. If you haven’t yet heard the term, I suggest you say it now a few times to yourself, because before the year is over, it will become a commonly used idiom for most Americans.

Given its relative newness, the term ITS has yet to be firmly solidified within the marketplace and so its currently being used for a fairly wide range of traffic management-related implementations. At the recent World Congress and Exhibition on Intelligent Transportation Systems and Services held this past September, the term was used to describe among other applications:

• Synchronized traffic lights coupled with active displays that tell drivers the optimal speed they should be traveling.
• In-car responder systems that notify emergency personnel of traffic accidents.
• Variable message signs that work with street sensors to instruct drivers of traffic accidents ahead, current drive times to various locations or alternative route suggestions. 
• Speed cameras that automatically record the license plate of traffic law violators.
• Instant drive-by toll collection technology.
• Emergency vehicle detectors that recognize approaching police cars, ambulances and fire trucks and automatically adjust traffic lights to give these vehicles the right-of-way.

As you can see from these examples, some ITS implementations are certain to cause controversy. In fact, the rapid increased interest in the technology is receiving support in the U.S. from various homeland security-related organizations that see a potential use of ITS for both surveillance and as a way to quickly and easily evacuate citizens in the event of an emergency.

Unclogging gridlock with Intelligent Traffic Signs

Information Display Company has already taken a leading role in marrying its display expertise with ITS technology. It is one of the first companies to offer traffic light synchronization displays and variable message signs. They are also working closely with others to adapt their radar display know-how with traffic monitoring systems. The result will be solutions that give motorists real-time information that will help them reach their destinations as quickly and safely as possible.

Stay tuned for updates.

FINDING THE RESOURCES for traffic safety programs is never a slam-dunk. Given today’s economy it’s gotten even harder. However, while many traffic safety programs are being eliminated, there are still places to find funding.

Therer are still SRTS grants available

One of the most popular and effective national programs offering traffic safety grants comes from Safe Routes To School. Launched in 2006, the program is all about encouraging kids to walk and ride their bikes to school. A first step in making this even plausible is ensuring that the routes they take are as safe as possible – and that means slowing cars. Safe Routes to School has a variety of active programs taking place across the entire U.S. with funding from the U.S. Department of Transportation Federal Highway Administration. Most importantly, they offer grants to qualified applicants. A good first start is visiting their site at www.saferoutesinfo.org.

Even in today’s economy, there are a variety of local, state and federal government programs that may be able to help. These come and go and are often difficult to find, let alone apply for. That’s why Information Display Company has an expert ready to help. If you’re wondering what grants may be available for your specific location, you may want to send an e-mail to IDC’s grant coordinator at grantinformation@informationdisplay.com.

And if you’re courageous enough to do some research on your own, chances are, you’ll stumble across a variety of private corporate grants that may also work. A great example is one offered by State Farm Insurance, which offers charitable contributions to (among other groups) qualified educational institutions and governmental entities. Their grants are focused on three areas: safety, community development and education. You can find out more about the State Farm grant program at http://www.statefarm.com/about/part_spos/grants/cogrants.asp. Specific information about their upcoming 2010 programs should be available around the first of the year.

I HEARD A disturbing statistic a while back that I can’t seem to get out of my mind. Information Display Company had loaned some radar speed signs to Feet First, a great organization all about getting kids (and their parents) to walk rather than drive to and from school. One of Feet First’s directors told me that half of school children hit by cars in school zones are actually hit by parents of students at the same school. I would think that of all the drivers on the road during school hours, these drivers would be most cognoscente of the potential hazards and therefore the most cautious. Apparently not.

Then I came across a new report just put out by Safe Kids USA that might explain this phenomenon. The report, entitled Distracted Drivers In School Zones: A National Report, highlights some statistics regarding driving behavior – particularly in school zones. What they found was that school zone drivers are often distracted and distractions have a real impact on safe driving. Consider some of these statistics highlighted in the report:

• It takes about .25 seconds for an average driver to identify a road hazard (such as a child running out into the street)
• It takes another .25 seconds for the brain to process the situation
• And another .25 seconds for the driver to determine his/her course of action

As the report lays out, if the driver is traveling 30 mph in a school zone, his car will go 33 feet before he even reacts to the hazard.  THEN…

The car will travel another 33 feet by the time the driver applies the brakes…

and another 38 feet before the car actually stops.

Total braking distance from the moment the child is spotted till the car stops…104 feet.

That is IF the road is dry and IF visibility is clear and IF the driver is totally attentive.

On the other hand, if he or she is distracted  – say, by a cell phone call, or a GPS device, or a talk show host, or grooming, or kids in the back seat, or…Well, let’s just say, stopping distance can be greatly larger.

The Harvard Center of Risk Analysis estimates that, in 2003, cell phone use by drivers was a factor in 636,000 crashes involving 12,000 major injuries and 2,600 deaths. Now, add to this other distractions like eating or reaching for that CD cover under the seat.

One more quick bit of information. In 1999, the U.S. Department of Transportation issued a report that highlighted the impact that the speed of a car has on the severity of injuries once an accident does occur. According to the report, only 5 percent of pedestrians would die if hit by a car traveling 20 mph or less. This fatality rate jumps 8X – to 40 percent – when the car is traveling just 10 mph faster, and 80 percent when traveling 40 mph.

So if there was a way to slow drivers just a bit – say from 30 to 20 mph – while driving through a school zone AND a way to draw driver attention from distractions back to their own driving speed, we can make a real impact on the number of accidents and the severity of injuries that occur in school zones.

And that, in a nutshell, is the reason why studies show radar speed signs to be so effective at increasing pedestrian safety in school zones. Long after speed limit signs and school zone posting have become all but invisible to passing drivers, radar speed signs continue to grab driver attention and refocus attention away from distractions and back on their own driving speed.

I really like Feet First’s idea of getting our children back in the habit of walking and riding their bikes to school. I like it even better when I know we are doing all we can to increase pedestrian safety around school zones. The evidence clearly points us in the required direction – eliminating driver distractions and reducing speeds.

American drivers apparently have a (very high) set threshold for delays and traffic jams. Until congestion reaches that threshold, we are unwilling to change our behavior or look at alternative transportation strategies. By widening roads we only invite more drivers to fill the gap until more cars are stuck in the same level of congestion as before the widening occurred.

The frustrating part for me is that it seems this pattern is repeated again and again in cities across the country. Widening streets is a costly and inconvenient proposition, yet it seems to be the knee-jerk “solution” no matter how often it is proven ineffective.

According to the 2009 Urban Mobility Report just released by the Texas Transportation Institute (part of Texas A&M University), traffic congestion across the country has actually gone down a bit in the past couple of years. This trend is even more pronounced in Portland, Oregon. It is suspected that smarter development strategies (anti-sprawl planning) and a growing use of mass transit (higher gas prices) are responsible for the downward trend.

Here are some findings:

In 2007, Portland drivers spent an extra 37 hours behind the wheel during rush hour. This is down one hour from 2006 (Nationally, drivers saved about 30 minutes in 2007).

While time spent in rush hour traffic has gone down in the past couple years, it is still much higher than it was five

Congestion USA - latest stats

years ago. In 2007, American drivers spent an additional 34.4 million hours of time in rush hour traffic – up 21 percent from 2002.

Nationwide, getting from point A to point B takes American drivers 25 percent more time during rush hour than during non-commute times (In Portland, it takes almost 30 percent more time).

Portland’s focus on usable mass transit seems to be slowing the rate of congestion growth. While the negative effects of traffic jams typically increase with the size of the city, Portland ranks 34th worst city in rush hour delays even though they are the 24th largest metro area (measured by population). Over the past ten years, commuter delays in Portland rose from 35 hours a year to 37 hours. Nationally, these figures are about 5 times worse (36 hours vs. 41).

It is estimated that, if not for their public transportation system, Portland-area drivers would be adding an additional five hours to their commute time annually – at a cost of about $98 million a year in lost time and wasted gas.

Of course, there are those that continue to demand that we widen roads to solve our traffic problems. To many, mass transit is merely an encroachment on our freedom to drive when, where and how we want. The last thing I feel when I’m sitting in a bumper-to-bumper traffic jam is freedom.

Here are some interesting statistics I gleaned from The American Public Transportation Association and elsewhere that may sway the debate:

• From 1980 to 2005, the U.S. population grew 30 percent, while the number of registered motor vehicles increased 60 percent and the number of vehicle miles traveled grew 95 percent.
• According to the U.S. Department of Transportation, congestion is one of the single biggest threats to our economic prosperity and way of life, costing America $200 billion a year.
• In 2007, congestion caused urban Americans to travel 4.2 billion hours more and to purchase an extra 2.9 billion gallons of fuel for a congestion cost of $78 billion.
• In 2007, the the average American family spent $8,758 on transportation.
• In New York, where public transportation is widely available, only 14.0 percent of consumer expenditures are for transportation. In Phoenix, where there are fewer transportation options, consumer expenditures for transportation are 21.5 percent.
• The typical automobile user consumes twice as much oil as the public transportation user.
• Each year the use of public transportation in the United States saves 1.4 billion gallons of oil, representing 4 million gallons of gasoline per day – This is the equivalent of 140,769 fewer service station tanker trucks clogging our streets each year.
• Without public transportation, Americans would have suffered an additional 541 million hours of delay and consumed 340 million more gallons of fuel in 2005. The value of the delay and fuel that would be consumed if there were no public transportation service would be an additional $10.2 billion.
• Public transportation uses reduces delays for both public transportation riders and highway users. In one study of six urban corridors served by high-capacity rail transit, public transportation passengers saved 17,400 hours daily over auto travel. The remaining road users saved an additional 22,000 hours of delay per day due to the absence of vehicles from public transportation users. Travelers on surrounding roads in the corridors saved an additional 20,700 hours daily as spillover congestion was reduced. These reductions represent an annual savings of $225 million in the six corridors analyzed.

Want a few more facts? Consider these statistics the next time you are stuck in traffic.

• Nearly 60 percent of the U.S. population lives in major metropolitan areas of over 1 million, but only 8.3 percent of households have access to subway service.
• Over 50 percent of Americans do not live within one quarter mile of a transit stop.
• Only 4.3 percent of miles on our road system are served by public transportation.
• Two-thirds of rural Americans-60 million people-are almost wholly unserved by public transportation.
• Sprawling development patterns in America’s suburban areas often provide no choice but to use private vehicles for every travel need. This increases congestion requires more roads and parking facilities.

TTI’s 2007 Urban Mobility Report offers a variety of suggestions on how to reduce congestion on U.S. streets. These range from widening and redesigning roads to changing usage patterns and offering viable public transportation alternatives.

My personal observations suggest that widening roads doesn’t work. All of the highway expansions that I’ve witnessed simply resulted in larger backups. Apparently, when it comes to traffic congestion, there is a threshold that we as Americans are willing to persevere. Widening a road allows more cars to sit in the same mess that existed before the extra lanes were added.

I am coming to the conclusion that our best hope for real traffic relief will come in the form of:

1. New technologies that allow individuals to telecommute (work from home).
2. Smart city planning (and re-planning) that creates bike friendly / pedestrian-friendly neighborhoods. Instead of suburban sprawl where cars are required for even the most basic chores, these are mixed communities where homes and businesses create neighborhoods and getting a cup of coffee or loaf of bread doesn’t require you to get in your car.
3. Viable public transportation. To be viable, it must be fast, clean, safe and convenient.

What are your thoughts? You can leave your comment hear or e-mail me at blog@informationdisplay.com