Earlier this month, the U.S. Department of Transportation announced that road fatalities in 2010 were the lowest they’ve been since 1949.  That’s quite awhile ago.

In 1949, a new VW bug cost about $900. There were only two of them sold in the U.S.  Gas cost 26 cents a gallon and the Hokey Pokey was a radio hit. Also in 1949, laws prohibiting the installation of TVs in cars were first enacted – some of the first color sets were just hitting the market. It was also this year that the Nash Motor Company introduced the first front seat lap belt (optional). Auto production reached about 5 million.

And in 1949, just over 30,000 people died in traffic-related accidents – the same as 2010 – a decrease of about 3 percent from 2009.  Traffic fatalities this past year were particularly evident in Pacific Northwest states – Washington, Idaho, Oregon, Montana and Alaska – where they dropped about 12 percent from the year before. California, Arizona and Hawaii were close behind.

The DOT gives credit for this reduction to several factors including more people wearing seat belts, better safety equipment in cars and a greater focus on curbing drunk driving. I’d like to add another to this list – the use of traffic calming technologies such as radar speed signs in worker- and pedestrian-sensitive locations.

As discussed in earlier blog posts, studies have clearly shown that traffic accident-related fatality rates are directly linked to the speed of the vehicles involved. In a school zone, for instance, an accident involving a pedestrian and a car traveling 25mph vs one traveling 30 mph can be the difference between a resulting cast or a casket.  

The numbers just released by DOT are projections for 2010. Official data regarding deaths and injuries are due out later this year. Of course, we’ll keep you posted.

The purpose of this blog is to share the latest information and thoughts about traffic calming and safety technology and we’ve had some great discussions on various related topics.  So is it ok to get excited about our own products when they do really well in the marketplace? I can’t help it. Information Display Company puts so much thought and effort into designing and manufacturing the best traffic calming displays made, we get excited when our products and services continue to get industry acclaim. 

We recently introduced a speed trailer that was really a game changer. Editorial coverage of the SpeedCheck DuraTrailer confirmed it’s revolutionary place in an area that has been stagnant for so long.  And when I learned about how the SpeedCheck radar speed sign rose above competitive products during a city evaluation, and how that city has really embraced these speed displays for their ability to improve school zone safety, I couldn’t help but share the info with everyone. 

The city of Stamford Connecticut recently purchased ten new radar speed signs to support their ongoing school safety initiatives. That brings the total number of city-owned speed displays to thirty-four. They soon hope to have enough radar speed signs installed along their various school zone routes to slow cars around each of their twenty public school buildings.

Stamford bought their first radar speed sign about nine years ago, after conducting field testing on several different models. They ultimately chose SpeedCheck speed displays manufactured by Information Display Company. According to Veera Karukonda, Signal Systems Engineer for the city of Stamford, the SpeedCheck signs were chosen for several reasons.

“A comparative analysis found that the SpeedCheck sign provided the best construction and most visible display among those we tested,” said Karukonda. “The size, shape and design of the SpeedCheck display created the most official looking sign among the test group and it offered many of the features we were looking for. We were also impressed with the dedicated service that we received from Information Display Company.”

In the past, the city’s team of signal engineers had to manually open and adjust each radar speed sign when upgrades or scheduling changes needed to be implemented. Now each of the signs includes Bluetooth wireless technology that lets the engineers make firmware upgrades and scheduling changes from the comfort of their car. The city also invested in Information Display Company’s DisplayManager™ system that, when in operation, will allow city engineers to monitor, adjust and control each sign from one central office location.

Each of the radar speed signs are installed along with two flashing warning lights; one above and one below the speed display. Both the sign and the flashing lights are connected to the SpeedCheck sign’s built in scheduling program. During school hours, the lights automatically begin to flash and the speed signs remind drivers of their passing speed. Most importantly, the radar speed signs refocus driver attention away from various distractions and back on their own driving behavior.

In a recent study conducted by Safe Kids USA, one in six drivers traveling through one of several active school zones was observed in a state of distraction. According to the accompanying report, statistics show that even small distractions can dramatically increase the chance of an accident. 

If you’ve had experience with SpeedCheck speed displays or any other radar speed signs or if you’ve tried other traffic calming strategies, I’d love to hear about it. What worked for you and what didn’t?

As we begin the new year, we can add Kansas to the list of 30 states that now ban text messaging while driving. This ban, along with a variety of other new driver safety regulations being adopted across the country, reflect a growing concern over the effect that driver distractions are having in causing accidents.

According to statistics gathered by the National Highway Traffic Safety Administration, in 2009 5,474 people in the U.S. were killed in accidents involving distracted drivers. Well over 300,000 injury crashes reportedly involved driver distraction as well. In fact, actual numbers are generally assumed to be much higher since drivers do not always report the role that cell phones, GPS systems and other distractive devices played in their accidents.

Still, the number of distracted driving-related fatalities continues to increase from year to year. In 2005 the distracted driver-related fatality rate was estimated at 10 percent of all driving fatalities as compared to 16 percent in 2009.

Those are the numbers. The real stories behind the statistics can be seen in a video campaign developed by U.S. Department of Transportation called Faces of Distracted Drivers. Each video in this series offers testimonials from those affected by the accidents involving distracted drivers. Pretty powerful stuff.

I must add that while new technologies such as texting or GPS devices are usually targeted as the root cause of driver distractions, some point to the fact that newly implemented laws that ban the use of hand-held cell phones while driving (in favor of hands-free devices) have “produced no impact on accident rates.” According to a piece published in the WSJ, it’s not that distraction doesn’t play a role in accidents – it does. It’s argued that drivers simply substitute one distraction for another. The rise of cell phone driving-related accidents is – according to the author – simply due to the increased use of cell phones in general.

Either way, the list of potential distractions seems to be on the increase. Despite some concerns, Onstar is about to introduce an application that will allow drivers to verbally update their Facebook status and review their messages while behind the wheel. Ford’s Sync technology will connect a variety of different GPS and smart phone applications with voice command. Not to be outdone, Toyota just announced future plans for its Entune Multimedia System which will allow drivers a “hands free” way to read text messages, play music and interact with other smart phone apps.

So like it or not, it appears that distractions will play a significant role in thousands of serious automobile accidents each year. Instead of banning distractions – an impossible task I suppose – I predict that we will turn instead to making cars and transportation systems smarter. Our cars will have sensors that keep our distractions from interfering with safe driving. Perhaps smart road signs and lane barriers will keep us on track while we text grandma that we are on the way to Thanksgiving dinner.

We are already seeing these types of intelligent traffic systems being installed and implemented. As I’ve pointed out in earlier posts, the proven traffic-calming effectiveness of radar speed signs – those digital displays that tell passing drivers their actual speed – is directly related to their ability to disrupt distractions and refocus driver attention back to their current rate of speed. Variable message signs that tell drivers to slow down or to watch for obstructions ahead are also examples of distraction-busting technology.

It’s a pretty safe bet that we will all see an increase in the number of gadgets and applications we will have to distract us on our drive. Until such times as technology completely takes over and our transportation becomes a completely hands free experience, we’ll see cities and towns across the country turn to smart displays and other intelligent traffic systems to help us safely reach our destinations.

Happy New Year and welcome to 2011. It’s a new day.

And for the world of traffic-calming radar speed signs, the new year is starting off with quite a stir. The folks at Information Display Company just introduced a new MUTCD- and NHTSA-compliant speed trailer that is creating a real buzz throughout the industry. But just look at it. You can instantly see why.

A Real Game Changer

Yes, that’s a speed trailer – the new SpeedCheck DuraTrailer. Turns out that after about a zillion years of the same old speed trailer design, the engineers at IDC thought it was time for a change. The old design had so many flaws but was so ubiquitous for so long, that we’ve all assumed that’s simply the way it is. IDC engineers thought differently.

It started with a simple question, “Why are so many portable radar speed signs left back in the warehouse rather than being deployed with work crews or traffic patrol units?” More often than not, the answer they found pointed to the speed trailer – the equipment that was used to transport the radar speed signs from place to place: they were heavy and hard to maneuver, they were often broken or in some state of disrepair. They were hard to set up. In a nutshell, if the speed trailers were working at all, they were just too big of a pain to use.

Now comes the SpeedCheck DuraTrailer.

Rethinking speed trailer design from the ground up, the DuraTrailer is an entirely new beast. Here’s just a few of the differences:

• It’s lightweight and balanced. One person can easily move it manually from place to place and hook it up to a car or truck.
• It’s made to last. For instance, it incorporates a heavy duty galvanized frame that cane easily withstand the worst road salt and weather conditions.
• Its one-piece molded cover completely protects the speed trailer’s components from the elements and WONT RUST.
• The offset pole design brings the display up front and closer to the view of the driver. The low footprint makes sure workers and pedestrians are clearly visible and not hidden by the machinery.
• It’s simple to remove the radar speed sign so you can use the display for other applications. Or you can easily replace the radar speed display with a variable speed limit sign, intelligent traffic sign or other display.

This isn’t the first innovation introduced by Information Display Company. These are the same guys that have patents and unique designs that upped the bar for vandal resistance, remote office functionality, glare resistant displays and multi-display time sync. It’s nice to see U.S. ingenuity and manufacturing is still alive and well.

So here’s to a great year ahead. We’re out of the shoot with quite a blast.

In cities across the country, getting local governments to respond to traffic-calming issues can be difficult even during the best of times. It becomes even more difficult when times are tough and municipal funds are short.

There is hope however. Neighborhood groups and private citizens from San Jose, California to Brooklyn, New York are finding strategies that are getting the attention of their local representatives. Whether you’re looking to install a speed bump, erect a speedcheck radar speed sign or just get the police to monitor traffic during peak hours, here are a few tips on how you can increase your chances of being heard.

1.  Join a group. Look to see if there is already an existing sympathetic neighborhood organization you can join. Government reps are much more likely to listen to an established group than to a single individual. There are also federal traffic safety grants that are only available to civic groups and other established organizations.  aaaaa

2.  Create your own group. If there isn’t already an audience for your cause, create one. A good place to start would be existing clubs with sympathetic ears – perhaps bicycle riders, school moms or retail shop owners. 

3.  Get on the web. Starting your own blog or social network site is easy to do. They provide a perfect platform for expressing your concerns and a great way to enlist the help and support of others. Your blog or Facebook page will not only be visible to fans, but can also be shared with local reporters and government officials. As the number of participants and grows, so do your chances of getting heard by those that can make a difference. 

4.   Local programs. Most cities have comprehensive programs in place for evaluating and choosing traffic projects to attack. Processes for selection are usually well defined by city officials, so know the rules and see what you might be able to do to get to the top of the priority list.

5.   Apply for a grant. There are three types of grants generally available for traffic safety programs.  Federal grants, State grants and private grants. Thanks to the Internet researching these options is fairly easy to do. A good place to start is www.cfda.gov, a database of all Federal programs available to state and local governments. 

6.   Come prepared. There’s no easier way to persuade a reluctant official to your side of an argument than to come with the facts and figures that back you up. Learn in advance about the various options available for slowing cars (check out www.stopspeeders.org ). Some are less expensive than others. Some are easier to install. Find out what options your town usually employs and see how effective their results have been in the past. Technologies have changed over the last decade and what might have been the best solution in the past may now be overshadowed by newer, better options.

Truckee California, Atlanta Georgia and Winnipeg, Canada are a few of the latest cities to deploy radar speed signs in a big way. The growing acceptance of these traffic-calming displays is particularly noteworthy given the correlating decline in the popularity of speedbumps and radar speed cameras.

radar speed signs' increasing popularity

According to Sam Katz, the mayor of Winnipeg, their recent installation of seven solar-powered radar speed signs is “anything but a cash grab,” – one of the major concerns of Winnepeg citizens opposed to speed cameras. Studies show that radar speed signs are highly effective at slowing cars without being obtrusive or financially threatening (spelled t.i.c.k.e.t). Katz made it clear that none of the new displays will take pictures or be used to issue tickets.

In California, the city of Truckee took advantage of funding provided by the federal Safe Routes to School program to buy and install six flashing crosswalk signs and radar speed signs. The displays are being permanently mounted along a busy school route and are intended to be operational in time for the 2010-11 school year.

And then last year, residents of Wildwood, Georgia, a city just North of downtown Atlanta, used the data collected by a radar speed sign to convince local police that there was a major speeding problem around their local school zones. Surprising to many who analyzed follow up data, that the majority of speeders were local residents. This, however, coincides with findings of numerous traffic-calming studies and highlights one of the key reasons radar speed signs work so well. Most speeders are just distracted drivers. Radar speed signs are an unobtrusive way to redirect driver attention to their current driving conditions. And that doesn’t require photos or ticketing.

Smile-you're on Arizona camera!

In our last post, we discussed the rising countrywide objection to radar speed cameras. While citizens are forming protests throughout the U.S., it seems that the epicenter of activities consistently comes from the good citizens of Arizona. I now know why.

Last week, a colleague and I had the opportunity (?) to conduct business in Arizona. We flew into Phoenix and then drove about 200 miles northwest to a little spit of a town in the dessert called Ash Fork. During the three-hour drive up Hwy 17 and across Hwy 89, we passed thousands of cactus, lots of sand, a few dead coyote carcasses and, every once in awhile, a passenger car or two. Oh yes, we also passed about 29 police cars (we started counting them) hiding off somewhere on the side of the virtually deserted highway route.  

We also passed one other thing. Out there in the middle of nowhere, where seeing other cars is so rare that it’s apparently customary to wave as you go by, we drove by several red light cameras! That’s right.  Apparently, the jackrabbits are tying up the state’s phone lines calling in complaints about speeders.  Either that, or I suspect that these cameras in the dessert are for no other purpose than to generate revenue for government coffers.

It’s understandable to me that a large number of Arizona citizens are outraged by this practice. While speeding can be a serious issue, so too can be the abusive and over zealous use of obtrusive technology.  And it looks like the good guys may have one a major victory.

As of this week, Arizona has decided to cancel its program to place radar speed cameras along Phoenix highways and in vans parked across the state. According to a recent news article, July 15th will be the final day for the 78 fixed and mobile photo-enforcement monitors employed by the state’s Department of Public Safety.

This doesn’t end the use of photo speed cameras entirely, as local government photo-enforcement contracts will still be in effect. However, in addition to the canceling the Phoenix-area project, there is a bill before the state’s governor that would also ban the use of photo speed cameras within 600 feet of a posted speed-limit change (except around school zones). If passed, the law would go into effect the end of July.

As we mentioned in our last post, speeding drivers has become a growing concern, especially around school zones, work zones, neighborhoods and other places where pedestrian and driver safety is at particular risk. That doesn’t seem to be the case here. More importantly, there are alternative ways to effectively slow cars and increase safety that do not conjure up feelings of Big Brother.  We of course, are fans of speedcheck radar speed signs. They are proven to be highly effective and do not require objectionable intrusions or pickpockets tactics.

To many Arizonians, the speed cameras had little to do with increasing safety and much to do with generating revenue.  In many cases, equipment providers are allotted a percentage of the income that these camera systems generate for the city/county/state. Now that’s just asking for abuse.

I CAME ACROSS A study by Safe Kids USA that looked at distracted drivers in school zones. While it’s no surprise that distracted drivers are more likely to cause or be involved in an accident, some of the specifics noted in the report were surprising to me. For instance:

Fact. Drivers using a phone are as likely to get in an accident as drunk drivers ( .08 blood alcohol content). 

Fact. Drivers dialing a phone are six times more likely to be involved in an accident. 

Fact. Drivers texting on their phones are 23 times more likely to be involved in an accident. 

Fact. Drivers talking on a phone are four times more likely to be in an accident.      

Fact. Harvard Center for Risk Analysis estimated that in 2003, cell phone use was a factor in 636,000 crashes, 12,000 major injuries and 2,600 deaths.

But this post isn’t about bashing cell phone use. It’s about the impact of driving distractions in general and what we can do about it to increase pedestrian safety.

In the Safe Kids study, trained observers were posted in school zones located in 15 states throughout the U.S. They observed each car that passed through the school zone, making note of the drivers’ sex, the type of cars they were driving and any marked evidence of driver distractions. Of the 41,426 total drivers observed, about 7,000 of them (1 in 6) were distracted by something – eating, reaching in back, talking on a phone etc.

Specific findings include:

• Cell phone use was the number one leading distracter 
• Men and woman drivers were abut equally distracted.
• Distracted drivers appeared more frequently in school zones without flashing lights.
• Drivers of SUVs, pickup trucks and other large vehicles tended to be distracted more than car drivers.
• Drivers not using their seat belts were 35% more likely to be distracted than those who did use seat belts.

Why does any of this matter? I suggest two reasons:

1. Distractions lead to more accidents as well as a higher severity of accidents when crashes do occur.       

2. Traffic calming methods that interrupt diver distractions during critical times (such as while passing through school zones( are particularly important in reducing accidents.

As the Safe Kids report points out, a distraction that takes the driver’s mind off of his or her driving environment can have a huge impact on accident avoidance. By the time you calculate how long it takes for a driver to see a child run into the street, for the brain to process the situation and for the driver to make a decision on how to avoid the hazard, a car traveling just 30 mph will have traveled about 33 feet. Once you add driver reaction time and the time it takes the car to stp, it has now traveled about 104 feet from when the danger was first spotted.

From Safe Kids USA

That’s on a dry road…with clear conditions…without driver distractions. For each second that the driver is distracted, you can add another 33 feet to that stopping distance.

Radar speed signs, variable speed limit signs and violation alert signs are all bout refocusing a driver’s attention away from distractions and back onto his or her own driving speed and road conditions. And they work.

A variety of government studies show that radar speedcheck signs are one of the most highly effective means of reducing accidents in school zones, work zones and other places where pedestrian safety is of particular concern.

And now we know why.

If interested, you can find a nice collection of links to many of these government traffic calming studies at www.informationdisplay.com.

WELCOME TO A new year!  2010.  Sheesh!  Is it just me or does simply saying 2010 sound futuristic?  Face it.  The “future” is today. We are seeing promises of tomorrow become mainstream realities. If you don’t believe me, just go see Avatar 3D Imax or make a purchase at an Apple (computer) store…or go for a drive.

We are now entering a new era of driving where technology is taking an increasingly larger role in getting us safely to our destination. It’s all about ITS or Intelligent Traffic Systems. If you haven’t yet heard the term, I suggest you say it now a few times to yourself, because before the year is over, it will become a commonly used idiom for most Americans.

Given its relative newness, the term ITS has yet to be firmly solidified within the marketplace and so its currently being used for a fairly wide range of traffic management-related implementations. At the recent World Congress and Exhibition on Intelligent Transportation Systems and Services held this past September, the term was used to describe among other applications:

• Synchronized traffic lights coupled with active displays that tell drivers the optimal speed they should be traveling.
• In-car responder systems that notify emergency personnel of traffic accidents.
• Variable message signs that work with street sensors to instruct drivers of traffic accidents ahead, current drive times to various locations or alternative route suggestions. 
• Speed cameras that automatically record the license plate of traffic law violators.
• Instant drive-by toll collection technology.
• Emergency vehicle detectors that recognize approaching police cars, ambulances and fire trucks and automatically adjust traffic lights to give these vehicles the right-of-way.

As you can see from these examples, some ITS implementations are certain to cause controversy. In fact, the rapid increased interest in the technology is receiving support in the U.S. from various homeland security-related organizations that see a potential use of ITS for both surveillance and as a way to quickly and easily evacuate citizens in the event of an emergency.

Unclogging gridlock with Intelligent Traffic Signs

Information Display Company has already taken a leading role in marrying its display expertise with ITS technology. It is one of the first companies to offer traffic light synchronization displays and variable message signs. They are also working closely with others to adapt their radar display know-how with traffic monitoring systems. The result will be solutions that give motorists real-time information that will help them reach their destinations as quickly and safely as possible.

Stay tuned for updates.

FINDING THE RESOURCES for traffic safety programs is never a slam-dunk. Given today’s economy it’s gotten even harder. However, while many traffic safety programs are being eliminated, there are still places to find funding.

Therer are still SRTS grants available

One of the most popular and effective national programs offering traffic safety grants comes from Safe Routes To School. Launched in 2006, the program is all about encouraging kids to walk and ride their bikes to school. A first step in making this even plausible is ensuring that the routes they take are as safe as possible – and that means slowing cars. Safe Routes to School has a variety of active programs taking place across the entire U.S. with funding from the U.S. Department of Transportation Federal Highway Administration. Most importantly, they offer grants to qualified applicants. A good first start is visiting their site at www.saferoutesinfo.org.

Even in today’s economy, there are a variety of local, state and federal government programs that may be able to help. These come and go and are often difficult to find, let alone apply for. That’s why Information Display Company has an expert ready to help. If you’re wondering what grants may be available for your specific location, you may want to send an e-mail to IDC’s grant coordinator at grantinformation@informationdisplay.com.

And if you’re courageous enough to do some research on your own, chances are, you’ll stumble across a variety of private corporate grants that may also work. A great example is one offered by State Farm Insurance, which offers charitable contributions to (among other groups) qualified educational institutions and governmental entities. Their grants are focused on three areas: safety, community development and education. You can find out more about the State Farm grant program at http://www.statefarm.com/about/part_spos/grants/cogrants.asp. Specific information about their upcoming 2010 programs should be available around the first of the year.